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Dr. Melody Shari’s Seventh Avenue Beauty Breaks TikTok Live Record

The personal care brand reportedly broke the TikTok record for the longest view time of any TikTok Shoppable Live.

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By: Lianna Albrizio

Associate Editor

Dr. Shari will host her next #BlackOwnedBusiness TikTok Live on February 22. Seventh Avenue Beauty Founder Dr. Melody Shari’s enthusiasm to champion Black-owned businesses for Black History Month was apparent. The brand, which makes vegan, paraben-free skin, body and hair care products, was tapped as one of two Alabama-based businesses to headline the #ShopBlackOwned TikTok campaign. This month, Dr. Shari reportedly broke the TikTok record for the longest view time of any TikTok Shoppabl...

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